Officially announcing the launch of its Barracuda Partner Sales Engineer Community, which happens to be an enablement and rewards program for value-added resellers, managed service providers, distributors, systems integrators, and more, Barracuda Networks, Inc., a trusted partner and leading provider of cloud-first security solutions, has formally said.
Certain sources claim that the claimed program is meant to provide special access to training laboratories, scanning tools, and live Barracuda product demos and sandboxes in order to increase technical knowledge and help consumers understand and build their cybersecurity defenses. Significantly enough, partners are also qualified for special advantages and awards; should that not be sufficient, they even have the choice to work with peers.
Beyond the new Barracuda Partner Sales Engineer Community, Barracuda also unveiled several improvements for its well-known Barracuda Partner Success Program, enhancements with ability to improve partner experience, introduce new automation and self-service tools for increased productivity, and help uncover new business opportunities to drive revenue growth and boost profitability.
Discuss these improvements on a somewhat more in-depth level starting with the Security Operations Center (SOC)-as-a-Service for sell-through partners. Barracuda Managed XDR (Extended Detection and Response) is now accessible for all partners, therefore allowing them to improve their cybersecurity posture as well as those of their clients for the first time ever. This they can do in response to the expanding end-user possibility for SOC-as- a- Service.
To put some background, Barracuda Managed XDR is suited for fast threat detection and response, hence enabling a 24/7/365 globally dispersed SOC. Moreover, it greatly increases cyber resiliency by enabling IT workers to address issues and apply single solution remedial action. Like you might expect, this kind of arrangement does away with the need for many security tools or specialist cybersecurity knowledge.
“The need of always-on security operations is critical in protecting against today’s complex cybersecurity threats, and partners need to prioritize complete solutions that are easy to buy, implement, and use,” said Jason Beal, vice president of worldwide partner ecosystems at Barracuda. Since its inception last year, the Barracuda Partner Success Program has made major progress to equip frontline partners with industry-leading solutions, top-notch security operations experts, and the required tools and training to neutralize attacks and increase general cyber resiliency.
The next improvement in line is meant to help to allow resources and initiatives. We get to say so because Barracuda Managed XDR’s new certifications, along with updated certifications for other flagship offerings, including Barracuda Email Protection and Barracuda Cloud-to–Cloud Backup, tread up a long distance to let partners effectively differentiate their business; improve the sales cycle to close deals faster and grow revenue; as well as increase operational efficiencies. Complementing the same is a new demo page for partners offering simplified access to support sales prospects.
Compiling the highlights is an upgrade on channel automation techniques used to increase output. Barracuda essentially has brought here a couple of new dashboard modules that enable partners to quickly monitor program compliance with real-time access to income and certification successes and renewals. Not only that, but these models may also help monitor performance against rebates.
Among other things, we should highlight how Barracuda Partner Success Program is actually an award-winning initiative meant to help the business partners from all around. Revealed back in 2023, the initiative has already established itself in terms of offering unparalleled support and resources that enable partners to remain agile across several paths to market – including managed services, resale, and marketplaces. This assists them to satisfy the needs of their clients.
As both a value-added reseller and managed service provider for small and mid-sized organizations, Barracuda’s cybersecurity platform fits very nicely with our go-to-market approach, said Dustin Bonn, IT solutions sales director at Marco Technologies. “We are dedicated to protect the varied networks of our clients using cutting-edge technologies, hence Barracuda’s creative products are a great addition to our portfolio. With great assistance and incentives reflecting their dedication to be a channel-first company, barracuda is quite simple to operate.
